/* =========================================================
   EsteticaVip — Landing de Lançamento
   Estética Alessandra Morali · Moema/SP
   Paleta: creme quente + vinho/berry + champanhe dourado
   Mobile-first · Otimizado para Google Ads (conversão)
   ========================================================= */

:root {
  --bg: #FBF7F4;          /* creme quente */
  --bg-2: #F4EAE3;        /* creme mais profundo */
  --ink: #2B2326;         /* quase preto suave */
  --plum: #6E3B5C;        /* vinho/berry (primário) */
  --plum-2: #522B45;      /* vinho mais escuro */
  --gold: #C9A14A;        /* champanhe dourado (acento) */
  --rose: #E8C9C1;        /* rosa suave */
  --muted: #8A7F82;       /* texto secundário */
  --white: #FFFFFF;
  --radius: 18px;
  --shadow: 0 20px 50px -20px rgba(82, 43, 69, 0.35);
  --shadow-sm: 0 8px 24px -12px rgba(82, 43, 69, 0.30);
  --maxw: 1080px;
  --font-display: "Cormorant Garamond", Georgia, serif;
  --font-body: "Poppins", system-ui, -apple-system, "Segoe UI", sans-serif;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  font-family: var(--font-body);
  background: var(--bg);
  color: var(--ink);
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

img { max-width: 100%; display: block; }

a { color: inherit; text-decoration: none; }

.container {
  width: 100%;
  max-width: var(--maxw);
  margin-inline: auto;
  padding-inline: 22px;
}

/* ---------- Tipografia ---------- */
.eyebrow {
  display: inline-block;
  font-size: .78rem;
  letter-spacing: .32em;
  text-transform: uppercase;
  color: var(--gold);
  font-weight: 600;
  margin-bottom: 14px;
}

h1, h2, h3 { font-family: var(--font-display); font-weight: 600; line-height: 1.08; }

h1 { font-size: clamp(2.2rem, 7vw, 4rem); letter-spacing: -.01em; }
h2 { font-size: clamp(1.7rem, 4.5vw, 2.6rem); margin-bottom: 18px; }
h3 { font-size: 1.35rem; }

.lead { font-size: clamp(.95rem, 2.1vw, 1.12rem); color: var(--muted); }

/* ---------- Botões / CTAs ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 1rem;
  padding: 16px 30px;
  border-radius: 999px;
  border: none;
  cursor: pointer;
  transition: transform .18s ease, box-shadow .18s ease, background .2s ease;
  white-space: nowrap;
}
.btn:active { transform: scale(.97); }

.btn-primary {
  background: linear-gradient(135deg, var(--plum), var(--plum-2));
  color: var(--white);
  box-shadow: var(--shadow);
}
.btn-primary:hover { transform: translateY(-2px); box-shadow: 0 26px 60px -22px rgba(82,43,69,.6); }

.btn-gold {
  background: linear-gradient(135deg, #D9B45E, var(--gold));
  color: #3a2a16;
}
.btn-gold:hover { transform: translateY(-2px); }

.btn-ghost {
  background: transparent;
  color: var(--plum);
  border: 1.5px solid rgba(110,59,92,.35);
}
.btn-ghost:hover { border-color: var(--plum); }

.btn-lg { padding: 18px 34px; font-size: 1rem; }

.btn .ico { width: 20px; height: 20px; }

/* ---------- Barra fixa de conversão (mobile) ---------- */
.cta-bar {
  position: fixed;
  left: 0; right: 0; bottom: 0;
  z-index: 60;
  background: rgba(251,247,244,.92);
  backdrop-filter: blur(10px);
  border-top: 1px solid rgba(110,59,92,.12);
  padding: 12px 16px calc(12px + env(safe-area-inset-bottom));
  display: flex;
  gap: 10px;
  box-shadow: 0 -10px 30px -20px rgba(0,0,0,.4);
}
.cta-bar .btn { flex: 1; padding: 14px 16px; font-size: .95rem; }
@media (min-width: 760px) { .cta-bar { display: none; } }

/* ---------- Header ---------- */
.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  backdrop-filter: blur(8px);
  background: rgba(251,247,244,.75);
  border-bottom: 1px solid rgba(110,59,92,.08);
}
.nav {
  display: flex; align-items: center; justify-content: space-between;
  height: 66px;
}
.brand { display: flex; align-items: center; gap: 11px; font-weight: 600; }
.brand .mono {
  width: 38px; height: 38px; border-radius: 50%;
  display: grid; place-items: center;
  background: linear-gradient(135deg, var(--plum), var(--plum-2));
  color: var(--white); font-family: var(--font-display);
  font-size: 1.05rem; letter-spacing: .02em;
  box-shadow: var(--shadow-sm);
}
.brand small { display: block; font-size: .66rem; letter-spacing: .26em; color: var(--gold); text-transform: uppercase; font-weight: 600; }
.nav-cta { display: none; }
@media (min-width: 760px) { .nav-cta { display: inline-flex; } }

/* ---------- Hero ---------- */
.hero { position: relative; padding: 64px 0 90px; overflow: hidden; }
.hero::before {
  content: "";
  position: absolute; inset: -20% -10% auto -10%;
  height: 520px;
  background:
    radial-gradient(40% 60% at 80% 10%, rgba(232,201,193,.55), transparent 70%),
    radial-gradient(45% 55% at 15% 0%, rgba(201,161,74,.30), transparent 70%);
  filter: blur(8px);
  z-index: 0;
}
.hero .container { position: relative; z-index: 1; }
.hero-grid { display: grid; gap: 36px; align-items: center; }
@media (min-width: 900px) {
  .hero-grid { grid-template-columns: 1.1fr .9fr; }
}

.hero h1 .accent { color: var(--plum); font-style: italic; }
.hero h1 .gold { color: var(--gold); }
.hero .lead { margin: 20px 0 30px; max-width: 46ch; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 14px; }

/* selo de autoridade */
.trust {
  display: flex; flex-wrap: wrap; gap: 18px 28px;
  margin-top: 34px; padding-top: 26px;
  border-top: 1px solid rgba(110,59,92,.14);
}
.trust div { display: flex; align-items: center; gap: 10px; }
.trust strong { font-family: var(--font-display); font-size: 1.45rem; color: var(--plum); line-height: 1; }
.trust span { font-size: .82rem; color: var(--muted); display: block; max-width: 14ch; }

/* cartão flutuante (lado direito) */
.float-card {
  background: var(--white);
  border-radius: 24px;
  box-shadow: var(--shadow);
  padding: 26px;
  position: relative;
}
.float-card .tag {
  position: absolute; top: -14px; left: 22px;
  background: var(--gold); color: #3a2a16;
  font-size: .72rem; font-weight: 700; letter-spacing: .14em; text-transform: uppercase;
  padding: 7px 14px; border-radius: 999px;
}
.float-card h3 { margin-bottom: 6px; }
.float-list { list-style: none; margin: 14px 0 22px; }
.float-list li { display: flex; align-items: center; gap: 10px; padding: 7px 0; font-size: .95rem; }
.float-list li .dot { width: 8px; height: 8px; border-radius: 50%; background: var(--plum); flex: none; }
.float-card .btn { width: 100%; }

/* ---------- Seção genérica ---------- */
section { padding: 70px 0; }
.section-head { text-align: center; max-width: 60ch; margin: 0 auto 44px; }
.section-head .eyebrow { display: inline-block; }

.bg-soft { background: var(--bg-2); }

/* ---------- A "lente" (pergunta-chave p/ Ads) ---------- */
.lens {
  background:
    linear-gradient(135deg, rgba(82,43,69,.96), rgba(110,59,92,.92)),
    radial-gradient(50% 60% at 80% 20%, rgba(201,161,74,.35), transparent 70%);
  color: var(--white);
  text-align: center;
  padding: 84px 0;
}
.lens .eyebrow { color: var(--gold); }
.lens .question {
  font-family: var(--font-display);
  font-size: clamp(1.5rem, 4vw, 2.7rem);
  line-height: 1.18;
  max-width: 18ch;
  margin: 0 auto 22px;
}
.lens .question em { color: var(--gold); font-style: italic; }
.lens p { color: rgba(255,255,255,.82); max-width: 52ch; margin: 0 auto 30px; }

/* ---------- Serviços ---------- */
.services {
  display: grid; gap: 20px;
  grid-template-columns: 1fr;
}
@media (min-width: 620px) { .services { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 980px) { .services { grid-template-columns: repeat(3, 1fr); } }

.service {
  background: var(--white);
  border-radius: var(--radius);
  padding: 28px 24px;
  box-shadow: var(--shadow-sm);
  border: 1px solid rgba(110,59,92,.06);
  transition: transform .2s ease, box-shadow .2s ease;
}
.service:hover { transform: translateY(-4px); box-shadow: var(--shadow); }
.service .ico-wrap {
  width: 52px; height: 52px; border-radius: 14px;
  display: grid; place-items: center; margin-bottom: 16px;
  background: linear-gradient(135deg, rgba(232,201,193,.6), rgba(201,161,74,.35));
  color: var(--plum);
}
.service h3 { font-size: 1.2rem; margin-bottom: 8px; }
.service p { font-size: .85rem; color: var(--muted); }

/* ---------- Diferenciais ---------- */
.features { display: grid; gap: 18px; grid-template-columns: 1fr; }
@media (min-width: 720px) { .features { grid-template-columns: repeat(3, 1fr); } }
.feature { text-align: center; }
.feature .num {
  font-family: var(--font-display); font-size: 2rem; color: var(--gold);
  line-height: 1;
}
.feature h3 { font-size: 1.05rem; margin: 8px 0 6px; }
.feature p { font-size: .83rem; color: var(--muted); }

/* ---------- Formulário de captura ---------- */
.lead-box {
  background: var(--white);
  border-radius: 24px;
  box-shadow: var(--shadow);
  padding: 38px 30px;
  max-width: 620px; margin: 0 auto;
}
.lead-box h2 { text-align: center; }
.lead-box .lead { text-align: center; margin-bottom: 26px; }
.form-row { display: grid; gap: 14px; grid-template-columns: 1fr; }
@media (min-width: 560px) { .form-row { grid-template-columns: 1fr 1fr; } }
.field { display: flex; flex-direction: column; gap: 6px; }
.field label { font-size: .82rem; font-weight: 600; color: var(--plum); }
.field input {
  font-family: var(--font-body); font-size: 1rem;
  padding: 14px 16px; border-radius: 12px;
  border: 1.5px solid rgba(110,59,92,.18);
  background: var(--bg);
  transition: border .2s ease, box-shadow .2s ease;
}
.field input:focus { outline: none; border-color: var(--plum); box-shadow: 0 0 0 4px rgba(110,59,92,.12); }
.lead-box .btn { width: 100%; margin-top: 18px; }
.form-note { text-align: center; font-size: .78rem; color: var(--muted); margin-top: 14px; }
.form-msg { text-align: center; font-size: .9rem; margin-top: 12px; min-height: 1.2em; }
.form-msg.ok { color: #2f7d4f; }
.form-msg.err { color: #b23b3b; }

/* ---------- Contato ---------- */
.contact-grid { display: grid; gap: 26px; align-items: center; grid-template-columns: 1fr; }
@media (min-width: 860px) { .contact-grid { grid-template-columns: 1fr 1fr; } }
.contact-info { display: grid; gap: 16px; }
.contact-item { display: flex; gap: 14px; align-items: flex-start; }
.contact-item .ico { width: 26px; height: 26px; color: var(--plum); flex: none; margin-top: 2px; }
.contact-item a:hover { color: var(--plum); text-decoration: underline; }
.contact-item small { display: block; color: var(--muted); font-size: .8rem; }
.map-card {
  border-radius: var(--radius); overflow: hidden; box-shadow: var(--shadow);
  border: 1px solid rgba(110,59,92,.08); min-height: 280px;
}

/* ---------- Rodapé ---------- */
.site-footer {
  background: var(--plum-2);
  color: rgba(255,255,255,.8);
  padding: 40px 0 90px;
  text-align: center;
}
@media (min-width: 760px) { .site-footer { padding-bottom: 40px; } }
.site-footer .brand { justify-content: center; margin-bottom: 14px; color: #fff; }
.site-footer small { display: block; font-size: .8rem; opacity: .7; margin-top: 8px; }

/* ---------- Reveal on scroll ---------- */
.reveal { opacity: 0; transform: translateY(22px); transition: opacity .7s ease, transform .7s ease; }
.reveal.in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  html { scroll-behavior: auto; }
}

/* util */
.pb-safe { padding-bottom: 120px; } /* respiro p/ barra fixa no mobile */
@media (min-width: 760px) { .pb-safe { padding-bottom: 70px; } }